Electronic queue management system in Orange stores
Efficient customer service in the telecommunications industry requires more than just courtesy and expertise. It also demands smart technologies that simplify visit management. That’s why Orange has introduced an electronic queue management system – a solution that brings order to in-store customer traffic, reduces wait times and enhances the overall customer experience.
Developed in collaboration with Dasoft Technologies, the system allows customers to take a ticket on-site or join the queue remotely using a mobile app. Every visit can now be planned in advance and real-time queue status is visible on digital displays throughout the store. This approach marks a significant step toward digitisation and improving customer interaction.

Queue management system at Orange – streamlined service at every touchpoint
As a brand committed to innovation, Orange continuously seeks solutions that elevate the quality of customer service and make it more intuitive. One such initiative is the rollout of electronic queue systems in all retail locations.
The new system lets customers collect a ticket using a kiosk or via smartphone. Once in-store, they can track their queue number on digital screens, while the system automatically assigns them to the right advisor. It’s a seamless and user-friendly process.
This technology improves service flow, shortens in-store wait times and enables staff to manage their time more effectively. By eliminating random queues and enhancing planning, Orange ensures a better customer experience and a more professional brand presence.


Less waiting, better service – ticketing systems in Orange stores
One of the biggest challenges for telecom retailers is managing queues, which can discourage customers from visiting. In response, Orange has implemented an electronic queue management system to significantly reduce wait times and bring order to its stores.
Thanks to the solution developed by Dasoft Technologies, customers can register their visit via mobile app or take a ticket from an in-store kiosk upon arrival. Live queue updates are displayed on screens, giving customers a clear view of their position and allowing them to wait comfortably.
The system also assigns customers to advisors based on the nature of their request, making the service more efficient. Staff can focus on specific tasks while customers benefit from a faster, more personalised experience. It’s a tangible upgrade in customer service aligned with modern standards.
Digital transformation in Orange stores – fast and convenient customer service
Digital transformation in consumer services is no longer a trend– it’s a necessity. Orange has responded to this shift by implementing a queue management system that simplifies and accelerates customer service without compromising quality.
Customers can now join the queue before their visit and track their progress in real time once in-store. The system intelligently matches each case with the right advisor, helping both customers and staff manage their time more effectively.
Introducing digital tools to enhance service is not just a market response, it’s a long-term investment. Orange now has a smart solution that improves flexibility, reduces queues and delivers a new level of comfort for customers. Digitising in-store service is a reality and just the beginning of a more personalised approach to customer care in telecom.
