Grosik Biała Rawska – electronic shelf labels and Digital Signage
The Grosik store in Biała Rawska has embraced significant technological change by focusing on solutions that improve store operations and enhance the customer experience. In partnership with Dasoft Technologies, the store implemented electronic shelf labels (ESL) and a Digital Signage system. These tools boosted operational efficiency, reduced staff workload and strengthened the store’s image as a modern, customer-oriented place.
The digital tools introduced at Grosik enable real-time price updates and flexible promotion management. As a result, the store can respond quickly to market changes, launch promotions efficiently and communicate more clearly with shoppers.Automation and visual impact are the two pillars of effective modern retail and this project delivers both.
Electronic shelf labels– a new standard for price management
Implementing electronic shelf labels at the Grosik store in Biała Rawska has significantly streamlined and accelerated the process of updating prices. With the ESL system, changes can be made centrally without printing or replacing paper labels. It’s not only convenient, but also precise, every price update is reflected instantly both on the shelf and at the checkout.
Previously, price changes were time-consuming and error-prone. Automation has eliminated inconsistencies that could lead to misunderstandings at the point of sale. At the same time, store staff gained more time to focus on customer service and other key responsibilities. The solution is also eco-friendly as it eliminates the need for constant printing and disposal of paper labels.
The ESL system enables agile responses to changing conditions, for example, launching promotions quickly, adjusting prices based on supplier updates or applying seasonal modifications. It improves store performance while building customer trust, ensuring prices are always current and aligned with the checkout.
Visual communication redefined– Digital Signage at Grosik
As part of the same upgrade, Grosik introduced a Digital Signage system- modern in-store screens used to display promotional content. Strategically placed throughout the store, the screens show current discounts, new product announcements and seasonal offers, capturing customer attention and supporting sales.
Unlike traditional printed ads that require manual updates, Digital Signage enables instant content updates from a single remote system. This means lower operational costs and greater flexibility in promotional efforts. Content can be tailored to the time of day, day of the week or local events increasing relevance and impact.
With dynamic content presentation, the store becomes more visually appealing and engaging. Customers are greeted with relevant information from the moment they enter, encouraging interaction and purchasing decisions. It’s also a powerful way to position Grosik as a forward-thinking retailer that values modern communication and high-quality service.
Efficiency and innovation– how digital systems transform store operations
The decision to implement ESL and Digital Signage at Grosik Biała Rawska wasn’t just about modernising the store’s appearance- it was about making daily operations more effective. These systems work together seamlessly, creating a cohesive and efficient retail environment.
By automating pricing tasks, store employees can focus more on serving customers. Meanwhile, the digital displays promote the most relevant or discounted products in real time. This directly influences shopping decisions and can increase basket value.
This rollout proves that cutting-edge technology isn’t reserved for large retail chains. Even smaller stores can significantly improve service quality and drive sales by investing in ESL and Digital Signage. Grosik Biała Rawska is a strong example of how functionality, design and automation can come together to create modern and effective retail.
